Web Development · HubSpot · Digital Operations
InvestHerProperty
ManagingthedigitalpresenceofInvestHerPropertyaspartofthewiderPropellPropertybusiness,acrosswebsitedevelopment,HubSpotCRM,automation,analytics,searchvisibilityandongoingdigitaloperations.
The Brief
Services
Website Development & Maintenance
HubSpot CRM
Workflow Automation
Lead Management
SEO
Google Business Profile
Apple Business Connect
Google Analytics & GA4
Content Management
System Integrations
Digital Operations
InvestHer Property operated as a separate customer-facing brand within the wider Propell Property business. While it had its own website, content and digital presence, the systems and operational processes behind it formed part of the same broader digital environment. My role was to manage and improve the InvestHer website and brand presence while also supporting the CRM, automation, lead management, analytics and operational systems shared across the business.
What I Worked On
Runningadistinctbrandwithinashareddigitalecosystem.
InvestHer Property needed to maintain its own customer-facing identity and digital experience while operating within the same broader business environment as Propell Property. That meant managing a separate website, content, search presence and brand experience while ensuring enquiries, CRM processes, automation, reporting and operational systems continued to work consistently behind the scenes. My role covered both sides: maintaining the individual brand experience while supporting the shared systems and processes that powered it.
Website Development & Management
Managed and improved the InvestHer Property website as a distinct customer-facing brand within the Propell business. This included page development, content updates, forms, UX improvements, technical maintenance and ongoing changes to keep the website aligned with the brand and its wider lead generation activity.
HubSpot CRM & Lead Management
Managed the HubSpot processes supporting InvestHer enquiries as part of the wider CRM environment used across the business. This included contact management, lead organisation, lifecycle processes, segmentation and improving how information moved from the website into the team's follow-up processes.
Automation & Workflows
Built and maintained workflows supporting lead handling, internal notifications, follow-up and other repeat processes. The focus was on creating consistent processes behind the InvestHer customer journey while reducing unnecessary manual administration for the team.
SEO, Content & Search Visibility
Managed the website's SEO foundations and ongoing content requirements, including page structure, metadata, internal content organisation, blogs and other website updates. I also supported the brand's Google Business Profile and Apple Business Connect presence to maintain consistency across search and map platforms.
Analytics & Reporting
Managed Google Analytics and GA4 alongside CRM reporting to provide visibility into how people were discovering and interacting with the InvestHer brand. This helped connect website activity and acquisition channels with the wider lead management and marketing environment.
Digital Operations
Supported the broader technical and operational requirements behind InvestHer as part of the Propell Property business, including domains, DNS, business platforms, system administration and the day-to-day technical work required to keep the brand's digital environment functioning effectively.
Outcome
A distinct InvestHer customer experience supported by the wider systems and processes of the Propell Property business.
Website enquiries connected into shared CRM and lead management processes.
Automated workflows supported more consistent internal follow-up and reduced repeat manual tasks.
A coordinated digital presence across the website, CRM, analytics, search platforms and wider business systems.
