Web Development · CRM · Digital Operations
PropellProperty
Managingthewebsite,HubSpotanddigitaloperationsbehindagrowingpropertybusiness,withafocusonsmootherleadmanagement,automationandcustomerfollow-up.
The Brief
Services
Website Design & Development
HubSpot CRM
Workflow Automation
Lead Management
SEO
Google Business Profile
Apple Business Connect
Google Analytics & GA4
System Integrations
Digital Operations
Propell Property needed more than individual digital tools. The goal was to create a better connected digital environment where the website, CRM, communication tools and internal processes worked together to support both the customer journey and the team behind it.
What I Worked On
Connectingthecustomerjourneybehindthescenes.
As the business grew, its website, CRM and internal tools needed to evolve with it. Leads were coming through multiple digital touchpoints, while HubSpot, communications, reporting and operational systems all played different roles in the customer journey. My role was to improve how these systems worked together, reduce manual processes and create a more consistent flow from first enquiry through to ongoing communication.
Website Development & Management
Managed the Propell Property website end-to-end, from ongoing development and page improvements to content updates, forms, landing pages and technical maintenance. The focus was on creating a clearer customer experience while ensuring the website continued to support the wider marketing and lead generation strategy.
SEO, Analytics & Digital Presence
Supported the wider digital presence across SEO, Google Analytics and GA4, Google Business Profile and Apple Business Connect. This included maintaining accurate business information, improving search visibility and using analytics to understand how customers were discovering and interacting with the brand online.
HubSpot CRM & Lead Management
Managed and optimised HubSpot as the central CRM for customer and lead activity. This included improving contact management, lifecycle processes, segmentation, pipelines and the way information moved through the business after a website enquiry.
Automation & Workflows
Built and maintained HubSpot workflows to automate repetitive processes, improve follow-up and create more consistent customer journeys. Automation was used to connect forms, internal notifications, lead management and communication processes while reducing the amount of manual administration required by the team.
Reporting & Visibility
Created and maintained HubSpot dashboards and reporting to give the team better visibility into leads, marketing activity and CRM performance. This helped turn customer and marketing data into information the business could use to understand performance and identify areas for improvement.
Digital Operations & Systems
Supported the wider digital environment across the business, including Aircall, 1Password, onboarding processes, domains and DNS, business listings and other operational platforms. I also acted as the first point of contact for day-to-day technical issues and coordinated with external specialists across HubSpot, SEO, cybersecurity and content.
Outcome
Every enquiry now follows one consistent path, from first contact through HubSpot to ongoing communication, instead of moving through disconnected tools.
HubSpot workflows automated lead routing, internal notifications and repeat follow-up steps.
Centralised HubSpot dashboards gave the team clearer visibility into lead and CRM activity.
With operational tools properly set up, the business has one clear point of contact for technical issues instead of juggling several specialists.
