Projects
Defined website, CRM, automation or systems projects with a clear scope and outcome.
Services
Thecustomerexperienceandthesystemsbehindit.
Iworkacrosswebsites,CRM,automation,integrationsanddigitaloperationstohelpbusinessescreatesmoothercustomerjourneys,reducemanualworkandmaketheirsystemseasiertomanage.
01
Websites & UX
Websites built around what customers need to do and what the business needs them to achieve.
I design, develop and improve websites with both the customer journey and the wider business in mind. That can mean building something new, improving an existing site, creating a more effective eCommerce experience or fixing the technical and UX issues getting in the way.
What I can help with
Website Design
Web Development
WordPress
WooCommerce
Shopify
Front-End Development
Back-End Development
UI/UX
Responsive Design
Performance
Website Maintenance
This might be relevant if
01
Your website looks dated or no longer reflects the business.
02
Visitors are reaching the site but not taking action.
03
The site is difficult to manage, slow or inconsistent across devices.
04
Your eCommerce experience does not match the way the business actually sells.
05
You need ongoing development rather than another complete rebuild.
02
CRM & Automation
CRM systems that make leads easier to manage, follow up and understand.
I help businesses structure and improve their CRM around the way leads and customers actually move through the business. From HubSpot setup and pipeline structure through to workflows, reporting and automated follow-up, the goal is to reduce manual work while giving the team better visibility.
What I can help with
HubSpot
CRM Setup
CRM Optimisation
Lead Management
Pipelines
Lifecycle Stages
Workflow Automation
Lead Routing
Dashboards
Reporting
Segmentation
This might be relevant if
01
Leads are being managed manually or inconsistently.
02
HubSpot is in place but the structure no longer makes sense.
03
Follow-up depends too heavily on someone remembering to do it.
04
Your team cannot easily see where leads are in the customer journey.
05
Reporting exists, but it does not provide useful visibility.
03
Systems & Integrations
Connecting the tools and processes behind the customer journey.
I look at how information moves between your website, CRM and wider business tools, then improve the points where things are disconnected, duplicated or unnecessarily manual. The aim is not to add more software. It is to make the systems you actually need work better together.
What I can help with
System Integrations
Forms
Data Flow
Lead Routing
Workflow Design
Process Improvement
Platform Connections
Automation
Customer Journey Mapping
This might be relevant if
01
Information has to be manually copied between platforms.
02
Website enquiries are not reaching the right people or systems.
03
Different tools contain different versions of the same information.
04
Internal handovers create delays or missed follow-up.
05
You have several platforms but no clear process connecting them.
04
Digital Operations
Ongoing management of the platforms, tracking and technical setup that sit around your website and CRM.
Not every digital problem fits neatly into a website or CRM project. I also work across the platforms, technical setup and ongoing operational work surrounding them, helping businesses maintain a digital environment that is organised, measurable and easier to manage.
What I can help with
Google Analytics
GA4
Google Tag Manager
Microsoft Clarity
SEO Foundations
Google Business Profile
Apple Business Connect
Domains
DNS
Technical Support
Digital Tools
Platform Management
This might be relevant if
01
Nobody is quite sure who owns the digital systems behind the business.
02
Analytics and tracking are incomplete or unreliable.
03
Business information is inconsistent across search and map platforms.
04
Domains, DNS or technical platforms are becoming difficult to manage.
05
You need ongoing technical support without hiring several different specialists.
Ways To Work Together
Optimisation
Reviewing what you already have, identifying the gaps and improving the parts that are not working properly.
Ongoing Support
Continued development, technical support and digital operations as your systems and business evolve.